PivotPoint Consultants specializes in agile and scrum methodologies to serve a broad range of sectors including tech, finance, and cybersecurity. They excel in diagnosing operations for targeted improvement recommendations and hands-on assistance, optimizing processes for both startups and established companies.

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Goal

PivotPoint Consultants specializes in enhancing organizational agility and efficiency across diverse sectors. Our expert Agile and Scrum consulting services empower companies to overcome operational inefficiencies and improve their project management strategies. HMW deliver consulting that amplifies Agile practices, ensuring projects evolve swiftly and smoothly?

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Problem

In the dynamic landscape of modern business, companies across various sectors face the challenge of adapting to rapid technological changes and market demands. Many struggle with outdated project management practices and inefficient operational processes that hinder their ability to respond swiftly and effectively. This lack of agility not only stalls growth but also places these organizations at a significant disadvantage against more adaptable competitors. HMW deliver consulting that amplifies Agile practices, ensuring projects evolve swiftly and smoothly?

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Solution

PivotPoint Consultants provide a comprehensive solution to the challenges faced by businesses in achieving operational efficiency and agility. Our services are designed to transform outdated project management practices into adaptive, streamlined processes that support rapid change and continuous improvement.

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• Agile and Scrum Consulting: Offers specialized guidance to implement agile methodologies, reducing inefficiencies and improving project management.
• Update the Homepage: Ensures the point of the site is clear and welcoming, reinforcing the brand's message and value proposition.
• Create Better User-Friendly Flows: Develops intuitive flows that guide users effortlessly through services and solutions, enhancing the user experience.
• Update the UI: Implements modern, responsive UI designs that reflect the latest trends and best practices, facilitating a more engaging and effective user interaction.

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Methodologies

User Interviews for PivotPoint: Five participants were interviewed one-on-one and remotely through video/phone calls. Participants were chosen (ages 30-60) to evaluate their experience with project management workflows, their objectives in enhancing operational efficiency, and their experiences with or attitudes towards adopting Agile and Scrum methodologies.

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Competitor analysis: Looked at three competitor’s products and strategies, identifying gaps, opportunities, patterns, and trends.

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User Interviews

After conducting 5 interviews with individuals who are  involved in organizational changes and Agile transformations, I gained some crucial insights into the current challenges and needs within this space. Participants highlighted a significant need for clearer communication, structured support, and expert guidance to navigate changes effectively. There was a universal agreement on the value of external expertise, particularly in Agile methodologies and project management, to enhance project outcomes and operational efficiency.

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Key Findings:

• Value of External Expertise: There’s a strong feelings on the importance of external consultants, especially in providing Agile transformation and project management support.
• Communication Challenges: A recurring theme across interviews is the struggle with internal communication during transformations. Enhanced support in this area is essential.
• Professional Guidance Impact: The impact of professional guidance is rated highly, often 9 or 10 out of 10, indicating that expert input is crucial for the success of projects and changes.

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Opportunities:

• Offering tailored Agile transformation and consulting services that directly address communication barriers, project management challenges, and the need for clarity in organizational changes.
• Creating flexible support options that can be customized to the unique needs of each organization, whether it be for Agile training, project management, or strategic planning.
• Clear, Structured Transformation Pathways: Developing and implementing clear, structured approaches to organizational changes or scrum/agile project methodologies, possibly through workshops, templated roadmaps, or coaching sessions.

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Affinity Map

After analyzing survey and interview insights, I used Affinity Mapping to uncover key patterns in customization, engagement, and accessibility.

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Top topics that emerged across the board were:

• Universal agreement on the value of external Agile and project management consulting.
• Essential need for improved internal and external communication strategies.
• High importance placed on systematic approaches to implementing change.
• Acknowledgment of dedicated project management's significant impact on success.
• Money is not an issue if the job is done well and the company is thriving.

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User Personas

Sam and Vanessa's insights lead us to focus on several key areas for improving PivotPoint's offerings:

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• Agile Transition Made Easy: Enhance team collaboration and reduce friction during new process implementations
• Custom Continuous Improvement Plans: Keep up with industry changes and best practices.
• Resistance to Change Management: Promote alignment and clear communication during transitions.
• Expert Agile Consulting: Provide Agile consultants with practical experience and theoretical knowledge.

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How Might We...

From these personas, we created three different HMW (how might we) statements that corresponded to real-life problems that a target user is struggling with that would prompt them to use the application:

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• HMW structure the website so that visitors can easily understand what to expect from an engagement with us, including services offered, processes, and potential pricing structures?
• HMW deliver consulting that amplifies Agile practices, ensuring projects evolve swiftly and smoothly?
• HMW showcase concrete benefits and real success stories on our website in a way that speaks directly and clearly to visitors.

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USER FLOWS

Three flows were created: Walk through of services. + Contact consultant on Contact page + About me page.

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Walk Through of Services

This flow introduces users to PivotPoint's range of services, focusing on agile and scrum methodologies. It's designed to be informative and user-friendly, highlighting the value PivotPoint brings to the table.

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Contact Consultant on Contact Page

A direct path for users to connect with an Agile consultant via the Contact page makes seeking personalized guidance hassle-free. This is crucial for those needing expert advice on transitioning to agile, streamlining the consultation process.

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About Me Page

The 'About Me' page flow adds a personal touch, showcasing the mission, vision, and team behind PivotPoint. It's key for building trust, highlighting the expertise and dedication that sets PivotPoint apart.

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Low fidelity wireframing

Low-fidelity wireframes were important in mapping out the flows because they allowed me to focus on the core functionality without getting caught up in design details. This approach helped me rapidly iterate and validate the user journey Walk Through of Services,Contact Consultant on Contact Page, and accessing the About Me Page, ensuring PivotPoint Consultants is building a solid foundation that meets user needs.

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High fidelity wireframes

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Usability testing prototypes for desktop and mobile

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Usability testing results

This usability testing concentrated on the PivotPoint platform, specifically evaluating three crucial user flows: the Walk Through of Services, Contacting a Consultant through the Contact Page, and navigating the About Me Page. The purpose was to gauge the platform's user experience, focusing on its ease of navigation and the effectiveness of its interactions.

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Observations & Success Metrics:

• Enhance Interactive Element Visibility: Improve visual cues for clickable elements to enhance user experience. Consider different visual treatments for clickable versus static elements.
• Font and Text Hierarchy Consistency: Standardize font size, style, and spacing to improve readability and user engagement across all pages.
• Navigation Clarity: Reframe 'Learn More' to 'About Us' for intuitive understanding and redirect user expectations accordingly. Considerations for keeping navigation consistent across mobile and desktop versions are crucial.
• Form Accessibility: Re-position the contact form higher on the page to ensure immediate visibility without the need for scrolling.

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 Usablility testing iterations

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PivotPoint Consultants final designs

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Reflections and Things Learned

Reflecting on PivotPoint's journey, it's been a great experience to see our vision come to life: creating an agile project management tool that's both adaptive and intuitive. Designing essential user flows—such as the Walk Through of Services, Contacting a Consultant, and the About Me Page—has emphasized the importance of meeting our users' diverse needs, ensuring our platform's effectiveness and ease of use.

With valuable user feedback, we’re set to further refine PivotPoint, making each update more responsive to real-world challenges. The positive feedback from our users has been incredibly rewarding, reinforcing our commitment to this project and our passion for innovation in project management.

The journey has not only strengthened my confidence but also confirmed PivotPoint's impact on our users. Looking ahead, I'm eager to enhance PivotPoint, continuing to meet and exceed our users’ expectations.

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